Website Marketing Is So Much Fun

Search Engine Optimization. Doesn’t sound like a lot of fun, does it? Even when you call it SEO, it still just sounds so… technical. Thankfully, SEO doesn’t have to be some sort of dreadful thing.

If you take the time to learn a little about search engine optimization and are willing to practice, you just may find that SEO has become one of your favorite things to do! First of all, let me explain what search engine optimization is. In essence, SEO is using keywords (the search terms people use when conducting a search on Google, Yahoo or other search engines) in your website, your articles, anything else which will be published on the web. Why is this done? Because using these terms makes a website or article easier to find using a search engine. Since most people don’t look to deeply into their search results ? a page or two, usually, you’ll want your website to be as closer to the top of that list as possible. SEO is a big part of getting there. Let’s say for instance that you have a website which sells flowerpots. You’ll want to make sure that your website is optimized for the same words that people search for when trying to find flowerpots online.

It can be fun doing SEO and it isn’t necessarily that complicated. Once you learn to look at the SEO process as something fun and you get a little practice, it’ll get a lot easier and you may even start to look forward to it. How can you make SEO fun to do? Here’s one idea to try ? think about your website and just start writing everything you want to say on it. Don’t worry about keywords or even structure at this point ? you’ll go back and rewrite it later. Once you’ve gotten your ideas down, look through it and examine you text for the keywords and phrases you’ve used which may be relevant to your site. Then go back and add other keywords you want to use that you missed on the first pass. Try replacing pronouns that refer to your keyword with the keyword itself. Make sure that your text still makes sense and reads naturally ? you don’t want to overstuff your site with keywords; this will make it difficult for your readers.

This is because while you can have a lot of fun with SEO, it is possible to overdo it. People really don’t want to read something which is overcrowded with keywords. A good rule of thumb is to keep your keywords to 1-2% density. What does this mean? It means that you should have one or two keywords per 100 words of text. For instance, if you have written a web page or article which is about 400 words long, your keyword should be in there about 4-8 times. Try making a game of it and see if you can “hit the target” on your first try. With some practice, this will become second nature and you’ll be producing search engine optimized content with the best of them.

Yes, SEO needs to be well balanced, but it is nowhere near as difficult as so many think it will be. If you take the time to be well informed and you work at it, you can make SEO fun to work on. Just make sure that you do your SEO like you would chocolate chip cookies. You need enough chocolate chips to have great flavor, but if you have too many, you will have a huge mess. Remember this when working on SEO. Make it fun, keep it balanced, and you’ll find that the SEO just falls into place for you.

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